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<description>Digital Posts from the iStrategy Conference's Global Marketing Experts</description>
<copyright>Copyright 2012 iStrategyConference.com</copyright>
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<title>How to Deliver Key Insights from Social Media Monitoring - Chelsea FC Case Study</title>
<link>http://www.istrategyconference.com/blog/?category=Social-Media&amp;title=How-to-Deliver-Key-Insights-from-Social-Media-Monitoring---Chelsea-FC-Case-Study&amp;pid=770</link>
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<pubDate>Wed, 16 May 2012 14:41:00 +0100</pubDate>
<description><![CDATA[Data is the word of the moment, and companies have been fast to piggyback on the success of social media and the accompanying bucketload of data that has been opened up because of it. Knowing that opinion is out there and ready for harvest isn&rsquo;t enough however, as trending ... ]]></description>
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<title>Moving With The Times: Reinventing Marketing’s 4 P<span class='lowercaseText'>s</span></title>
<link>http://www.istrategyconference.com/blog/?category=Business&amp;title=Moving-With-The-Times-Reinventing-Marketing’s-4-Pspan-classlowercaseTextsspan&amp;pid=769</link>
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<pubDate>Tue, 15 May 2012 08:56:00 +0100</pubDate>
<description><![CDATA[Anyone who's a student of marketing has learned about the four Ps for defining the right marketing mix. Product, Price, Promotion, and Place (as in distribution) were drilled in our heads as the way to think about assembling the right mix of tactics to drive marketing success.
It's ... ]]></description>
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<title>69 Pinterest Best Practices, Tips, and Tactics  (Infographic)</title>
<link>http://www.istrategyconference.com/blog/?category=Social-Media&amp;title=69-Pinterest-Best-Practices-Tips-and-Tactics--Infographic&amp;pid=768</link>
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<pubDate>Mon, 14 May 2012 14:20:00 +0100</pubDate>
<description><![CDATA[Recently I renovated my room and I used Pinterest to get some inspiration on how I should do it. What&rsquo;s better is that my girlfriend is on Pinterest too, so I can re-pin photos of rooms and I&rsquo;ll then send her the link to get her opinions.&nbsp;
Who needs home decor ... ]]></description>
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<title>Keeping your Content Marketing Strategy Simple: 6 Pointers for Success</title>
<link>http://www.istrategyconference.com/blog/?category=Social-Media&amp;title=Keeping-your-Content-Marketing-Strategy-Simple-6-Pointers-for-Success&amp;pid=767</link>
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<pubDate>Fri, 11 May 2012 09:48:00 +0100</pubDate>
<description><![CDATA[Marketing strategies for online business these days can seem overly complicated, when they needn't be. Hopefully this post will strip any complex processes out and take us back to basics for effective and successful content marketing -- it doesn't have to be overwhelming.
First, ... ]]></description>
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<title>Social TV: 15 Important Lessons for Brands</title>
<link>http://www.istrategyconference.com/blog/?category=Social-Media&amp;title=Social-TV-15-Important-Lessons-for-Brands&amp;pid=766</link>
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<pubDate>Thu, 10 May 2012 10:39:00 +0100</pubDate>
<description><![CDATA[What has social TV done for that industry&#63;&nbsp; Far from being dead, as some pundits have declared, television, and specifically television watched in real time as opposed to recorded or watched on-demand, is finding new life and a new level of valuable engagement with viewers ... ]]></description>
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<title>10 Random Things You Didn't Know About Online Customers</title>
<link>http://www.istrategyconference.com/blog/?category=eCommerce&amp;title=10-Random-Things-You-Didnt-Know-About-Online-Customers&amp;pid=765</link>
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<pubDate>Wed, 09 May 2012 09:15:00 +0100</pubDate>
<description><![CDATA[Online consumers love to share their opinions with each other on the things they buy. Savvy shoppers have always turned to this public feedback for guidance, but since more and more word-of-mouth data has been digitized, archived, and analyzed, companies are now able to rely ... ]]></description>
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<title>Sandy Carter Q&A - How To Be A Social Business</title>
<link>http://www.istrategyconference.com/blog/?category=Social-Media&amp;title=Sandy-Carter-QA---How-To-Be-A-Social-Business&amp;pid=764</link>
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<pubDate>Tue, 08 May 2012 16:05:00 +0100</pubDate>
<description><![CDATA[During our San Francisco conference back in February, we were fortunate enough to catch up with IBM's VP and Social Business Evangelist Sandy Carter, before she took the stage to deliver her Social Business keynote.
Sandy is in a prime position to talk about the ins-and-outs ... ]]></description>
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<title>Small businesses have yet to fully leverage mobile marketing</title>
<link>http://www.istrategyconference.com/blog/?category=Business&amp;title=Small-businesses-have-yet-to-fully-leverage-mobile-marketing&amp;pid=763</link>
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<pubDate>Mon, 07 May 2012 14:56:00 +0100</pubDate>
<description><![CDATA[Why is mobile marketing important&#63; According to research done by Binkd, a social media promotional platform, users on mobile phones spend less time on their website compared to those that view their website from a tablet device.&nbsp;
This is true because more and more people ... ]]></description>
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<title>11 Killer Ways to Make Your Social Imagery Click-Worthy</title>
<link>http://www.istrategyconference.com/blog/?category=Social-Media&amp;title=11-Killer-Ways-to-Make-Your-Social-Imagery-Click-Worthy&amp;pid=762</link>
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<pubDate>Fri, 04 May 2012 14:35:00 +0100</pubDate>
<description><![CDATA[How important is imagery in social&#63; It used to be the headline that was the only chance you had to grab your audience&rsquo;s attention. Now, you can consider yourself lucky if social media users afford you the time to read an entire headline.&nbsp;
You&rsquo;ll probably ... ]]></description>
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<title>How to Win on LinkedIn: 5 Tips to Optimize Your Company Page for Recruitment</title>
<link>http://www.istrategyconference.com/blog/?category=Social-Media&amp;title=How-to-Win-on-LinkedIn-5-Tips-to-Optimize-Your-Company-Page-for-Recruitment&amp;pid=752</link>
<guid>http://www.istrategyconference.com/blog/?category=Social-Media&amp;title=How-to-Win-on-LinkedIn-5-Tips-to-Optimize-Your-Company-Page-for-Recruitment&amp;pid=752</guid>
<pubDate>Fri, 04 May 2012 10:00:00 +0100</pubDate>
<description><![CDATA[Technology is one of the major forces influencing the old industry we call recruitment. Walk-in applications and phone interviews were completely the norm not so long ago, but now HR personnel are utilizing other recruitment options like placements on job sites, electronic resumes, ... ]]></description>
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