BARRIERS TO CORPORATE SOCIAL MEDIA ADOPTION

GET YOUR FREE VIDEO ON HOW TO OVERCOME EXECUTIVE RESISTANCE TO SOCIAL MEDIA ADOPTION

If social media really is a revolution, then too many businesses are still fiddling while Rome burns. But why? What are the real barriers to corporate adoption, and how can you make your company a social media success? We asked a series of experts for their two most common challenges, and their solutions.

In this video you will learn how to overcome the two greatest corporate challenges to social media marketing adoption:

• #1 Fear of public complaints
• #2 Lack of understanding

The video features contributions and expert guidance from leading social media commentators and digital marketers, including:

• Nick Baker, Executive General Manager Marketing, Tourism Australia
• Greg Savage Global CEO, Firebrand Talent Search
• Matt Hehman, Director of Sales, Facebook ANZ
• Mike Hickinbotham, Senior Advisor for Social Media, Telstra

Sign up now to download your copy of Barriers to Corporate Social Media Adoption.