Data is the word of the moment, and companies have been fast to piggyback on the success of social media and the accompanying bucketload of data that has been opened up because of it. Knowing that opinion...
Anyone who's a student of marketing has learned about the four Ps for defining the right marketing mix. Product, Price, Promotion, and Place (as in distribution) were drilled in our heads as the way...
Recently I renovated my room and I used Pinterest to get some inspiration on how I should do it. What’s better is that my girlfriend is on Pinterest too, so I can re-pin photos of rooms...
Marketing strategies for online business these days can seem overly complicated, when they needn't be. Hopefully this post will strip any complex processes out and take us back to basics for effective...
What has social TV done for that industry? Far from being dead, as some pundits have declared, television, and specifically television watched in real time as opposed to recorded or watched...
Online consumers love to share their opinions with each other on the things they buy. Savvy shoppers have always turned to this public feedback for guidance, but since more and more word-of-mouth data...
During our San Francisco conference back in February, we were fortunate enough to catch up with IBM's VP and Social Business Evangelist Sandy Carter, before she took the stage to deliver her Social...
Why is mobile marketing important? According to research done by Binkd, a social media promotional platform, users on mobile phones spend less time on their website compared to those...
How important is imagery in social? It used to be the headline that was the only chance you had to grab your audience’s attention. Now, you can consider yourself lucky if social media users...
Technology is one of the major forces influencing the old industry we call recruitment. Walk-in applications and phone interviews were completely the norm not so long ago, but now HR personnel are utilizing...
