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Social marketing is not new. But social media, the technology that has truly enabled local to go global, is still relatively uncharted territory for many. So how do you navigate the often rocky path to social media success, avoiding the pitfalls and striding ahead with confidence?

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Acquiring ideal customers on Facebook

Social commerce & branded content

Moving from hearing to listening

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In this bundle...
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iStrategy highlights: metrics, dashboards and Facebook (29 mins)
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Social commerce & branded content, with Orange's Yann Gourvennec (31 mins)
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Moving from hearing to listening, with Kodak's Beth LaPierre (25 mins)
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Acquiring ideal customers on Facebook, with Loud Door's Jeff French (19 mins)
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