The advent of tracking has revolutionised advertising advertising for mobile apps, but i has been a mixed blessing. You can accurately demonstrate ROI to the budget gatekeepers, but it is now possible to see how exquisetly ineffective cost-per-click campaigns can be. We've rounded up the best tips in the industry on optimising marketing operations and securing downloads for under a buck.
Posted 16 May 2012
rightclearing simplifies and democratizes the market for music licensing. The whole process from finding the right songs to closing a legal contract and paying for the license has been completely automated.
Posted 3 May 2012
The social revolution is continually transforming the online experience by providing new ways to connect people and creating opportunities to share information and publish content. This prevailing trend is having a great impact on the media and advertising landscape, overthrowing the established order. 2011 should definitely stay in marketing history as the year when social media overcame portals as the most engaging online activity, and the first category in terms of share of impressions in Europe. It also marked the year of great campaigns, with a social power engine, such as the Old Spice man.
Posted 1 May 2012
Today marketers face the same problems online as they did at the turn of the century when one of America’s great business innovators, John Wanamaker, made the oft-repeated statement: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This is of course highly peculiar since in the online world everything is measurable in the most excruciating detail. So what is wrong? Click here to find out...
Posted 30 April 2012
With the debut of Timelines for brands on February 29th, brands and marketers everywhere wondered whether Facebook’s fan page changes would cause noticeable differences in the behavior of fans on brands’ pages. Since there are no default landing pages, a brand new cover photo, and entirely different branding opportunities— would users be more or less engaged with content? Without knowing these effects in advance, most brands decided to wait to make the switch. Some savvy brands, however, made the switch early and adapted immediately. These early adopters have blazed a trail through the unknown, and we decided to take a good look at what they’ve learned.
Posted 26 April 2012
Did you know that no matter how many fans you have on Facebook, your branded messages are only reaching a fraction of them at any given time? The amount of users exposed to your branded content is dependent on a Facebook-created algorithm called EdgeRank. Your brand, and its public posts, are graded with an ever-changing EdgeRank score, and that score determines how far each message goes and how many users it reaches. We explain how it works.
Posted 26 April 2012
Imagine your brand without boundaries.
The mobile web is poised to be big. Really big. In fact, Morgan Stanley recently estimated it’s going to be at least twice the size of the desktop/laptop Internet within five years. Gartner went even further, predicting that mobile phones will overtake PCs as the most common web-access devices worldwide by 2013.
Posted 10 April 2012
Innovating your business can be risky and difficult at the best of times. And in the fast-moving digital age, it can be downright terrifying. How do you best focus your resources in a world where everything is changing and anything seems possible?
It’s easier than you might think.
The secret is to stay focused on your customers, rather than technology.
Posted 10 April 2012
Every day, consumers share their opinions and experiences with other consumers – and brands. Smart brands take the data these conversations reveal and use it to learn more: more about what consumers think of their products, what’s important to them, and how they want to interact. With unique access to a truly massive amount of consumer conversations, the data accumulates quickly—and it doesn’t stop. At Bazaarvoice, we turn this data into specific insights to help brands put consumers at the heart of their businesses.
Posted 5 April 2012
Online, larger ads that occupy a bigger portion of the screen and use high quality images and video can make a big impact on results. In fact, it’s the creative that drives performance. According to comScore, the creative has four times the impact on results as the media plan does. An analysis of 400 campaigns indicates that the creatives contributed to 52 percent of the overall results, while the media plan contributed to just 13 percent.
Posted 29 March 2012
