Month: October 2021

business people

5 Tips for Getting the Refresh Your Brand Needs

Owning a brand means staying relevant without sacrificing your identity. It’s a balancing act that sometimes requires significant change, like a brand refresh. This can be a challenge, especially if a brand has become comfortable. But as growth is the main objective in many businesses, change will always be inevitable if a brand wants to …

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Penetrating the U.S. Market: Things International Brands Should Know First

One of the best indicators that a brand is doing really well is if it is able to expand into different countries and tap into foreign markets. If a brand performs well in the United States, then it pretty much establishes it as a global brand. However, before that happens, one should be aware that …

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