Business Advice

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Reasons to Outsource Your Bookkeeping Services

When companies are situated on a critical point of their growth and faced with tough competition, they would want to concentrate on the performance. They would rather relieve themselves of tedious yet important matters such as bookkeeping or customer services. For this reason, many companies would prefer hiring bookkeeping services. It is an alternative to hiring …

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Are Woke Advertising Methods Worth the Backlash?

Thanks to the digital age, businesses reaching out to their customers has never been easier. One of the earliest forms of advertising dates back to the Egyptian civilization, when papyrus was used to make sale messages and were limited to where these messages were placed and how many a business could make. Today, a small …

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GOOG vs. GOOGL: Understanding and Buying Google Shares

Out of the various passive income-earning investments, buying stocks are a good way to earn if you’re thinking long-term. It is a gamble because you aren’t sure if the company will profit, but those who are successful know that big rewards require big risks. However, it’s less of a risk if you know how to …

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Marketing 101: The Basic and Fundamental Principles of Marketing

For small-to-medium-enterprises, marketing is one of those things that come as an afterthought, with many businesses relying too much on word-of-mouth and other passive types of marketing to get the word out on their brand. While word-of-mouth is an effective way to let people know how great your brand is, it’s simply not enough. Marketing …

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How Charisma and Empathy Can Help Make Successful Sales Pitches

As a salesperson or someone working in retail or any department of your company involving making important pitches, how sure are you of your skills? When it gets down to the important bits of closing a sale or making a pitch, are you so confident of your skills that you can sell ice to an …

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Business Strategies Small Business Owners Need to Know

In business, failing to plan means you are planning to fail. This also applies to small to medium enterprises despite their size and capital limiting their operations compared to bigger enterprises such as companies and corporations. Nearly anyone can start a business, even if you don’t have the proper training of a business graduate from …

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Marketing and Branding Basics for Small Businesses

Small business owners have the sometimes-thankless job of wearing multiple hats during the day and being expected to do a stellar job in each one! Of course, this builds character, sure, but how do you expect to market and grow your business when you’re simultaneously the CEO, CFO, HR, Marketing head, copywriter, cashier, salesman, etc.? …

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