For small-to-medium-enterprises, marketing is one of those things that come as an afterthought, with many businesses relying too much on word-of-mouth and other passive types of marketing to get the word out on their brand. While word-of-mouth is an effective way to let people know how great your brand is, it’s simply not enough. Marketing …
Marketing 101: The Basic and Fundamental Principles of Marketing READ MORE
After some time, running a business starts to feel like it’s all about the profit margins. When everything is tied to costs and expenses, it can’t be helped that you want to tighten your purse strings. After all, when you spend less to keep the business going, it means you can get a higher profit …
As a salesperson or someone working in retail or any department of your company involving making important pitches, how sure are you of your skills? When it gets down to the important bits of closing a sale or making a pitch, are you so confident of your skills that you can sell ice to an …
How Charisma and Empathy Can Help Make Successful Sales Pitches READ MORE
In business, failing to plan means you are planning to fail. This also applies to small to medium enterprises despite their size and capital limiting their operations compared to bigger enterprises such as companies and corporations. Nearly anyone can start a business, even if you don’t have the proper training of a business graduate from …
Business Strategies Small Business Owners Need to Know READ MORE
Small business owners have the sometimes-thankless job of wearing multiple hats during the day and being expected to do a stellar job in each one! Of course, this builds character, sure, but how do you expect to market and grow your business when you’re simultaneously the CEO, CFO, HR, Marketing head, copywriter, cashier, salesman, etc.? …
Marketing and Branding Basics for Small Businesses READ MORE
Branding is more than just a fancy logo or a catchy tagline; it’s what people talk about when you have your back turned, it’s what people see you as, whether they’re client, customer, partner, or employee. It’s your company’s voice, look, language, aesthetic, approach to business. Basically, it’s everything that represents your company and your …
Branding Basics: All You Need To Know About Branding Strategies READ MORE
Buying a franchise is an attractive move because of its potential to be a lucrative business. It costs relatively less than building your own business from the ground up, but it can give you almost all the perks of a startup. So now you’re looking up the cost of franchising a popular restaurant. You may …
Beware of These Commonly Overlooked Franchising Costs READ MORE
Smartphones are practically a necessity in the digital age. You may find it difficult to go through your day-to-day activities without the help of your phone. You may not even last an hour without taking a peek at your smartphone. So when it breaks, it’s understandable that you’ll feel flustered. Especially because some devices require …
Breaking News: You Can Now Fix Your Own Phone, Thanks to Right to Repair READ MORE
A prominent segment of the population today follows irregular work and leisure schedules that make 24-hour fitness centers a popular way of keeping fit. Night owls and workaholics alike appreciate the opportunity to stay fit at a time of their choosing. One of the most prominent excuses to staying fit is the inability for many …
Capitalizing on the Growing Popularity of Always-Open Fitness Centers READ MORE
When we think of thousands of square feet of floor area to be ready for the smooth arrival of freight to our warehouse, we depend on the services of an industrial sweeping machine. Even at offices and commercial buildings, where cleanliness is primal, industrial grade sweepers are handy. Walkways and streets, more exposed to the …
The Efficiency and Ergonomics of Ride-on Commercial Cleaners READ MORE
