StartUps

brand on screen

Branding Tips for Startups

When it comes to business, branding is everything. Your brand is what sets you apart from your competitors and helps you build trust and loyalty with your customers. However, building a brand is a difficult endeavor.  For startups, or any company that aims for longevity, creating a reputation, identity, persona, and a brand that people …

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Best Technological Additions for Any Firefighting Unit

The Best Technological Additions for Any Firefighting Unit

Firefighting is becoming more advanced day by day, with the integration of advanced technology that helps reduce chances of fires breaking out. It is also due to quickening response time to fires. Advances in technology allow for fast detection and suppression of fires, while also making it possible to rescue people much more quickly. These …

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Types of Honey Bees

Investing in beekeeping is all the rage currently. This is because most industries now use honey, wax, and other beekeeping products in their merchandise. Not all bees will nonetheless suffice for your venture. Like other living organisms, there are different types of bees all with variations in their productivity, disease resistance, and temperament. Your environment …

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Office essentials on a table

Open-Plan Office: Will Your Organization Benefit?

An open-plan layout is typical in contemporary offices. Instead of having barriers, like walls and closed office doors, some companies opt for open spaces. They believe it promotes collaboration between team members and makes management more effective. Despite its advantages, only one in four people want an open work environment. Meanwhile, 28 percent of workers …

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Field marketing officer talking to a client

Do We Still Need Field Marketing Organizations?

Almost every insurance carrier has a field marketing organization (FMO) through which they sell their products.  For example, if an insurance agent is looking to sell final expense insurance packages of insurance company X, there’s almost no chance that the insurance agent will engage the insurance carrier directly. Instead, the insurance agent will buy the …

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