iStrategy is an inspirational, two-day, digital marketing conference for senior executives who believe that the success of their business requires a sound digital strategy. iStrategy is held bi-annually at each of our three regional event locations in North America, Europe and Australia.
Topics explored at iStrategy span all digital media channels and online business models including social media, search engine marketing, search engine optimization, mobile, viral/word-of-mouth marketing, affiliate marketing, email marketing and display advertising for e-commerce, publishing, lead generation and customer service. The iStrategy experience combines keynote speakers, expert panel discussions, interactive workshops and networking opportunties.
iStrategy attendees include CEOs, CMOs, MDs, Owners, Entrepreneurs, Partners, Co-Founders, VPs/Directors of Marketing, Global Brand Directors in Digital, e-Commerce & Media, Creative Directors, Global Heads in Digital, Media, Marketing & Social Media and Communications for both major brands and agencies. Some attendees are seasoned experts in digital media and others are just getting started.
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See presentations from Global CEOs, Chief Marketing Officers and digital legends as they highlight the critical factors leading to the success of their cutting-edge strategies.
Listen to top executives from diverse industries debate the issues that impact strategic direction, share results of their digital strategies and answer questions from the audience.
Participate in your choice of highly interactive workshops with specialized thought leaders and functional experts to develop strategies to take away and implement into your own business.
Share ideas with your peers in an intimate, informal environment. Grow a network of invaluable contacts for benchmarking, partnering and building your career.
It is iStrategy's mission to find the most passionate, engaging and relevant leaders in the digital media field who have compelling stories to tell and love sharing what they've learned with others. Please note that for some of our upcoming 2012 conferences we are still in the process of recruiting top speakers. In these cases, we have included a sampling of previous iStrategy speakers to give you a flavour for the level of expertise you can expect.
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Anyone who's a student of marketing has learned about the four Ps for defining the right marketing mix. Product, Price, Promotion, and Place (as in distribution) were drilled in our heads as the way to think about assembling the right mix of tactics ...
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